Link Auditing and Removal


A long time ago there were no rules to back linking. Website owners would use automated tools to gain links anywhere they could, often on dodgy directories in order to gain a high position ranking on search engine results. This meant search results sourced out low-quality websites which were not ideal for the users.

As a result of this, Google tightened its guidelines on backlinks and introduced penalties for Webmasters who were doing the wrong thing – leaving many websites with a large amount of link auditing and removal to undertake (unlucky for them).

Here, I’m going to talk about link audits, the removal process and how it is done.

The Real Value of Social – Part 2


If you’ve forgotten, remind yourself of the first part of this blog here. We touched upon goals, attitudes and metrics and now we’ll move on to platforms, tools and audiences to make sure you have the complete picture.

Relevance of the latest Top Level Domains


Everyone knows about Top Level Domains (TLDs) such as .COM, .ORG and .NET, as well as the country specific (ccTLDs) .UK, .DE (Germany) and .FR (France). The .COM is by far the most popular used and as such there is very little chance of getting a short memorable domain name, at least without spending a fortune.

“What to avoid in an SEO agency”


The less internet savvy amongst us may not be fully aware of the pitfalls that working with a dangerous SEO agency can do to your website, but here at Evolutia we take our role very seriously. With our latest blog post, we disscuss some of the areas which you will want to avoid when working with an SEO team...

Top AdWords Features Of 2014 You Should Be Using


Anyone who uses AdWords on a regular basis will know that Google is constantly making changes and improvements to its system. Barely a month goes by without Google adding something new to help you get the most from your advertising spend and this year has been no different. Here are some of the features introduced in 2014 that you should be using…

How online PR is important for SEO

pr seo

If you’re aware of the power that PR creates but you are unsure about how it can benefit you’re SEO campaign, here’s a few reminders why you should consider including PR into your future business strategies…

How it feels to be a digital marketing intern by Irram Shah


Following up from our last post in which our very own digital marketing intern Romy discussed her experience in the role, we thought we'd give our other intern a chance to share her thoughts. Since joining us in the summer, Irram has played a pivitol role in our marketing department alongside Romy and today she would like to give you all an insight into her developments...

My experience as a digital marketing apprentice by Romy Ashton


Yesterday we posted about our two new interns which arrived at the start of the summer and how exciting the last few months has been with them in the team. As such, we thought we'd give both Romy and Irram the chance to discuss how they feel their experiences have been since starting the apprenticeship with their very own blog posts! Today we will take a look at Romy and her development...

Putting the "intern" into "internet" - meet our newest recruits!


This summer we were incredibly excited to welcome two interns to the Evolutia squad, arriving in the shape of Romy and Irram. Thrown straight into the deep end of the marketing department, both have been hard at work and have already made themselves valuable assets to the team, with the pair adding a mixture of new and exciting ideas along the way.

An Invite to Google Partners: Accelerate!

Google Dublin

We’re excited to announce that Evolutia is one of the select partner agencies invited to the Google Partners: Accelerate event in December, at their European headquarters in Dublin! This is a fantastic opportunity to find out just what is happening in the industry with one of the biggest names of the internet: Google. The event takes place on the 8th and 9th of December, so it’s going to be a busy month in the run up to Christmas.

What I learnt at Brighton SEO


So, earlier this year a group of the Evolutia gang went along to BrightonSEO and came back with a wealth of knowledge and information. It’s only fair then, that those of us who missed out last time got the chance to go down a couple of weeks ago.

Five quick ways to optimise your AdWords campaigns


Data, data and more data. For AdWords professionals such as myself, Google provides seemingly endless ways in which campaign performance can be analysed. From click-through and conversion rates to search terms and quality scores, huge amounts of information is made available. All of which offers many potential opportunities for improving account performance.

7 Tips for building relationships with bloggers


It goes without saying that working with bloggers is a great way to gain exposure for clients, but how can you build a network of bloggers that are happy to work with you on campaigns? With many bloggers being inundated with emails containing link requests, how can you gain the support of bloggers for your campaign?

Here’s 7 tips for building strong working relationships with key bloggers:

The Importance of A/B Ad Testing – Part 2


In the first part of this series I discussed how to set up A/B ad testing and what exactly you should be testing. Moving on from that I will go on to explain the reasons as to why we run A/B tests, how long they should be run for, and when to determine you have enough results to decide which ad works best.

Yes people, I’m talking about everybody’s favourite topic, statistics!

The Importance of A/B Ad Testing – Part 1

Whenever I’m asked what it is I do for a living I usually say “I write the ads on Google,” and that’s putting it mildly. After all, that’s essentially what working in PPC comes down to – ads. Those beautifully crafted, four-line adverts that’s main purpose is to grab the attention of the Googler and entice them into visiting your website, where upon their stay they will want to make a purchase/complete a contact form/sign up to your mail listing which can then be counted towards your conversion rates

Making the most out of Google Analytics

KPI, ROI, CRO? Chances are that if you’re currently working within the digital marketing industry, or you’ve had anything to do with the industry in the last five years these buzzwords have always been at the forefront of your mind when delivering clients’ campaigns.