Last week I ventured out of the office â€“ donâ€™t worry, itâ€™s not something I do often and I was very careful â€“ and took a trip to Burnley for Expo North West, which was being held at Turf Moor. Iâ€™m always happy to learn something new from other experts to increase my knowledge and what I can add to the team and clients, and Iâ€™m not one to pass up such opportunities!
The team at Evolutia is made up of people from different backgrounds and specialities, each with their own unique skills and abilities that help bring great results to our clients. We also want to make sure there are opportunities for new people to break into what is already a competitive industry and we have two apprentices who are learning about what we do as well as attending structured training through their assessor. Here's Irram's account of her training last week.
Unless you've been living under a rock for the last six months, chances are that if you operate or work on a website, mobile optimisation will be at the top of your radar.
Last week I was booked in to do a tutorial presentation for the office on software weâ€™ll be using to keep our processes well documented. During the course of putting this presentation together I found myself constantly antagonising over the most minor details, setting myself back in both time and motivation. Itâ€™s something that catches the best of us out, committing to an excessive pre-drafting routine that gets in the way of progress.
Google and Twitter have made friends again. Twitter updates will now be visible again in Googleâ€™s search results for the first time again since 2011.
In our latest post we discuss how much of a contributor speed is on the mind-set of internet browsers and how it has changed the way we surf the internet forever, with an even greater number of websites competing amongst one another to be at the top of the pile.
A long time ago there were no rules to back linking. Website owners would use automated tools to gain links anywhere they could, often on dodgy directories in order to gain a high position ranking on search engine results. This meant search results sourced out low-quality websites which were not ideal for the users.
As a result of this, Google tightened its guidelines on backlinks and introduced penalties for Webmasters who were doing the wrong thing â€“ leaving many websites with a large amount of link auditing and removal to undertake (unlucky for them).
Here, Iâ€™m going to talk about link audits, the removal process and how it is done.
If youâ€™ve forgotten, remind yourself of the first part of this blog here. We touched upon goals, attitudes and metrics and now weâ€™ll move on to platforms, tools and audiences to make sure you have the complete picture.
Everyone knows about Top Level Domains (TLDs) such as .COM, .ORG and .NET, as well as the country specific (ccTLDs) .UK, .DE (Germany) and .FR (France). The .COM is by far the most popular used and as such there is very little chance of getting a short memorable domain name, at least without spending a fortune.
The less internet savvy amongst us may not be fully aware of the pitfalls that working with a dangerous SEO agency can do to your website, but here at Evolutia we take our role very seriously. With our latest blog post, we disscuss some of the areas which you will want to avoid when working with an SEO team...
Anyone who uses AdWords on a regular basis will know that Google is constantly making changes and improvements to its system. Barely a month goes by without Google adding something new to help you get the most from your advertising spend and this year has been no different. Here are some of the features introduced in 2014 that you should be usingâ€¦
If youâ€™re aware of the power that PR creates but you are unsure about how it can benefit youâ€™re SEO campaign, hereâ€™s a few reminders why you should consider including PR into your future business strategiesâ€¦
Following up from our last post in which our very own digital marketing intern Romy discussed her experience in the role, we thought we'd give our other intern a chance to share her thoughts. Since joining us in the summer, Irram has played a pivitol role in our marketing department alongside Romy and today she would like to give you all an insight into her developments...
Yesterday we posted about our two new interns which arrived at the start of the summer and how exciting the last few months has been with them in the team. As such, we thought we'd give both Romy and Irram the chance to discuss how they feel their experiences have been since starting the apprenticeship with their very own blog posts! Today we will take a look at Romy and her development...
This summer we were incredibly excited to welcome two interns to the Evolutia squad, arriving in the shape of Romy and Irram. Thrown straight into the deep end of the marketing department, both have been hard at work and have already made themselves valuable assets to the team, with the pair adding a mixture of new and exciting ideas along the way.
Weâ€™re excited to announce that Evolutia is one of the select partner agencies invited to the Google Partners: Accelerate event in December, at their European headquarters in Dublin! This is a fantastic opportunity to find out just what is happening in the industry with one of the biggest names of the internet: Google. The event takes place on the 8th and 9th of December, so itâ€™s going to be a busy month in the run up to Christmas.
The latest Google Panda update has proved once again that when it comes to content there is no replacement for quality.
So, earlier this year a group of the Evolutia gang went along to BrightonSEO and came back with a wealth of knowledge and information. Itâ€™s only fair then, that those of us who missed out last time got the chance to go down a couple of weeks ago.
Aside from the fact that a new ITSU had opened in Brighton two days before, an insight into the future of digital marketing and a great chance to network compelled me to drive a lovely five hours down to the south coast and head to Brighton SEO.
Data, data and more data. For AdWords professionals such as myself, Google provides seemingly endless ways in which campaign performance can be analysed. From click-through and conversion rates to search terms and quality scores, huge amounts of information is made available. All of which offers many potential opportunities for improving account performance.