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Top AdWords Features Of 2014 You Should Be Using

AdWords

Anyone who uses AdWords on a regular basis will know that Google is constantly making changes and improvements to its system. Barely a month goes by without Google adding something new to help you get the most from your advertising spend and this year has been no different. Here are some of the features introduced in 2014 that you should be using…

How online PR is important for SEO

pr seo

If you’re aware of the power that PR creates but you are unsure about how it can benefit you’re SEO campaign, here’s a few reminders why you should consider including PR into your future business strategies…

How it feels to be a digital marketing intern by Irram Shah

Evolutia

Following up from our last post in which our very own digital marketing intern Romy discussed her experience in the role, we thought we'd give our other intern a chance to share her thoughts. Since joining us in the summer, Irram has played a pivitol role in our marketing department alongside Romy and today she would like to give you all an insight into her developments...

My experience as a digital marketing apprentice by Romy Ashton

Evolutia

Yesterday we posted about our two new interns which arrived at the start of the summer and how exciting the last few months has been with them in the team. As such, we thought we'd give both Romy and Irram the chance to discuss how they feel their experiences have been since starting the apprenticeship with their very own blog posts! Today we will take a look at Romy and her development...

Putting the "intern" into "internet" - meet our newest recruits!

Evolutia

This summer we were incredibly excited to welcome two interns to the Evolutia squad, arriving in the shape of Romy and Irram. Thrown straight into the deep end of the marketing department, both have been hard at work and have already made themselves valuable assets to the team, with the pair adding a mixture of new and exciting ideas along the way.

An Invite to Google Partners: Accelerate!

Google Dublin

We’re excited to announce that Evolutia is one of the select partner agencies invited to the Google Partners: Accelerate event in December, at their European headquarters in Dublin! This is a fantastic opportunity to find out just what is happening in the industry with one of the biggest names of the internet: Google. The event takes place on the 8th and 9th of December, so it’s going to be a busy month in the run up to Christmas.

What I learnt at Brighton SEO

Brighton

So, earlier this year a group of the Evolutia gang went along to BrightonSEO and came back with a wealth of knowledge and information. It’s only fair then, that those of us who missed out last time got the chance to go down a couple of weeks ago.

Five quick ways to optimise your AdWords campaigns

AdWords

Data, data and more data. For AdWords professionals such as myself, Google provides seemingly endless ways in which campaign performance can be analysed. From click-through and conversion rates to search terms and quality scores, huge amounts of information is made available. All of which offers many potential opportunities for improving account performance.

7 Tips for building relationships with bloggers

blog

It goes without saying that working with bloggers is a great way to gain exposure for clients, but how can you build a network of bloggers that are happy to work with you on campaigns? With many bloggers being inundated with emails containing link requests, how can you gain the support of bloggers for your campaign?

Here’s 7 tips for building strong working relationships with key bloggers:

The Importance of A/B Ad Testing – Part 2

cat

In the first part of this series I discussed how to set up A/B ad testing and what exactly you should be testing. Moving on from that I will go on to explain the reasons as to why we run A/B tests, how long they should be run for, and when to determine you have enough results to decide which ad works best.

Yes people, I’m talking about everybody’s favourite topic, statistics!

The Importance of A/B Ad Testing – Part 1

Whenever I’m asked what it is I do for a living I usually say “I write the ads on Google,” and that’s putting it mildly. After all, that’s essentially what working in PPC comes down to – ads. Those beautifully crafted, four-line adverts that’s main purpose is to grab the attention of the Googler and entice them into visiting your website, where upon their stay they will want to make a purchase/complete a contact form/sign up to your mail listing which can then be counted towards your conversion rates

Making the most out of Google Analytics

KPI, ROI, CRO? Chances are that if you’re currently working within the digital marketing industry, or you’ve had anything to do with the industry in the last five years these buzzwords have always been at the forefront of your mind when delivering clients’ campaigns.

The Real Value of Social – Part 1

google5

I’ve been asked countless times where the value in social media is for a business. Is it purely in the number of ‘Likes’ or ‘Followers’ you have or in the interactions you get? Perhaps it’s more important to use social as a way to increase conversions – but in cases like this, how do you know social is the driving force?

Writing for the web – understanding your audience

In my previous post I briefly discussed my trip down to London in which I attended an online writing seminar. This day-long course was fronted by leading web consultant, Tim Fidgeon, and using his course material as a basis, I will look to expand on his points and detail my findings on how to effectively produce content for online consumption.

Writing for the web - introduction

Throughout our lives we find ourselves on a constant journey of discovery, as each and every one of us strives to better ourselves and become the greatest in our chosen field. This is something that is always at the forefront of my mind whenever a challenge presents itself to me and in terms of my writing ability, I am constantly looking to push myself and overcome these barriers. I don't profess to know everything, but wherever there is an obstacle I will always try to overcome it.

Let’s Talk Content – A Review of #BrightonSEO

On Thursday 24th April the streets of Brighton were overrun by an army of SEO-ers, hungry to learn all about the developments in SEO techniques and practices. Whilst the sun was shining, around 2,000 professionals from the digital marketing sector waited in anticipation outside Brighton Dome, to hear the preaching of industry experts from the likes of Trinity Mirror, Majestic SEO and Fresh Egg.