We make websites that don't just look good, they work well, too. Unlike some digital agencies, we're
not focused solely on creating works of art, we're passionate about user experience and conversion
rate optimisation, too.
A long time ago there were no rules to back linking. Website owners would use automated tools to gain links anywhere they could, often on dodgy directories in order to gain a high position ranking on search engine results. This meant search results sourced out low-quality websites which were not ideal for the users.
As a result of this, Google tightened its guidelines on backlinks and introduced penalties for Webmasters who were doing the wrong thing – leaving many websites with a large amount of link auditing and removal to undertake (unlucky for them).
Here, I’m going to talk about link audits, the removal process and how it is done.