Do you have to be in London to do SEO for London?

If you want to do SEO for London businesses, does that mean you have to actually be in London?

If you're a business in London, looking for someone to do search engine optimisation (SEO)  - it's worth considering whether you really need a London company to do it for you. Like us, many of the UK's SEO services are based outside the major cities, but that doesn't mean that you should expect any less of a service.

We have performed search engine optimisation for companies all across the UK and even internationally.

What is SEO?

SEO is a type of marketing that uses online tactics to increase the visibility of a company or individual's website in search engines such as Google, Yahoo and Bing. The goal is to make the site listing as attractive as possible to web users, leading them to click through and visit the website concerned. SEO is usually part of an overall online marketing strategy that includes paid advertising and other forms of outreach.

There are a number of benefits to doing SEO for your business in London, including:

1. Increased Visibility: SEO can help your business to become more visible online, which can lead to increased traffic and revenue.
2. Increased Brand Awareness: SEO can also help to increase brand awareness, which can lead to increased customer loyalty and repeat business.

If you're looking to improve your business's visibility and reach new customers through search engine optimisation, then we can definitely help you with that! Contact Evolutia today to get started!

The Basics of SEO

If you're tempted to have a go at SEO yourself, there are a few things you need to do in order to optimise your website.

First, ensure your website is well-written - with fresh, up-to-date content and that it is easy to navigate.

On-Page SEO Factors

For a website to rank well in search engine results pages (SERPs), it must be optimised for several on and off-page factors.

On-page optimisation refers to the structure and content of your actual website - such as keyword selection and placement and the format of your internal and external links

Off-Page SEO Factors

Off-Page SEO factors also play a role in ranking a website higher in search engine results pages (SERPs). The most important of these off-page factors is link building. This is where you get other websites to link to your website.

The more 'important' the website that links to you, the better (think BBC, Wikipedia, Microsoft, IKEA etc). However, it's really difficult to get these websites to link to you, so start nearer to home. What friends have you got who own websites? What suppliers do you regularly buy from? Will they link to you?

Be warned that it can take months for the effects of your SEO efforts to materialise fully. So patience is key to seeing real success with SEO - even for London-based businesses!

SEO is a complex and ever-changing field, but the basics are simple:

• Make sure your website is well-organised and informative.
• Do your research to find the right keywords.
• Promote your content to reach your target audience.

Have questions or need help getting started? Contact us at Evolutia today, and we'll be happy to help!